Lao Brewery Company took bold initiative to take ownership of Christmas and international New Year celebration with Carlsberg brand in Laos.
In Laos, less than 5% percent of people are Christians, so most people only know a few things about Christmas. Until recently Christmas celebration become more popular and celebrated in major cities like Vientiane Capital where various size of Christmas trees had been put up, major street and shopping centers were decorated with beautiful lights.
Lao Brewery Company together with PARKSON and World Trade Center, the newest Shopping Mall, had installed probably the biggest and most beautiful Christmas tree in Laos from early December 2018 to mid-January 2019 with Chill out Carlsberg Beer garden attacking a lot of people to visit, take pictures and share in social media. In addition, 15 unique Carlsberg Christmas trees in major outlets around Vientiane together with special Carlsberg consumer promotion to drive full consumer experience with Carlsberg during Christmas and international New Year.